Welcome to our website (the “Site”) operated by Sleep Country Canada Inc. (the “Company”, “we”, “us” or “our”). We value our customers and respect your privacy. We recognize that we must collect, use, disclose, store and protect your personal information responsibly.

This privacy policy (the “Policy”) explains how we collect, use, disclose and protect personal information when you visit or use the Site, purchase products, contact us, interact with our social media pages, enter contests or promotions, or otherwise communicate with us.

This Policy also explains the choices available to you, including how you may access, correct or request deletion of your personal information, withdraw consent where applicable, and opt out of certain marketing communications.

The terms “Company Affiliates” means the Company and its affiliates, subsidiaries, divisions, successors and assigns, and their respective employees, mandataries, agents and service providers.

Consent

By providing personal information to us, using the Site, placing an order, creating an account, signing up for communications, entering a contest or promotion, or otherwise interacting with us, you consent to the collection, use and disclosure of your personal information as described in this Policy.

In some cases, your consent may be implied by your actions, such as when you provide your delivery address to complete an order. In other cases, we may ask for your express consent, such as for certain marketing communications, optional surveys, financing applications, promotions, contests or other activities where required by applicable law.

You may refuse to provide personal information or withdraw your consent at any time, subject to legal, contractual or operational restrictions and reasonable notice. However, this may limit our ability to provide certain products, services, payment options, offers or features of the Site.

What information do we collect?

We may collect personal information directly from you, automatically when you use the Site, from Company Affiliates, and from third-party service providers or platforms where permitted by law.

Information you provide to us

We may collect personal information when you:

• place an order or return a product;
• create or use an account;
• apply for or use a payment, financing or instalment option;
• sign up for emails, newsletters, SMS messages or other marketing communications;
• enter a contest, ballot, survey, promotion or giveaway;
• contact customer service or communicate with us by email, phone, post, online chat, social media or otherwise;
• submit reviews, comments, images, videos, audio, feedback or other content;
• interact with our social media pages or online advertisements; or
• otherwise provide personal information to us.

This information may include your name, billing and shipping address, email address, telephone number, order details, payment information, financing-related information, product interests, preferences, account login details, communications with us, reviews, feedback, contest or survey responses, and any other information you choose to provide.

Payment and financing information may be processed by third-party payment, financing or instalment providers, such as PayPal, Flexiti or other providers made available on the Site. These providers may collect and process your information in accordance with their own privacy policies and terms.

Information collected automatically

When you visit or use the Site, we and our service providers may automatically collect certain technical and usage information, including:

• your IP address;
• browser type and version;
• device type, operating system and hardware information;
• date and time of your visit;
• pages viewed and time spent on pages;
• referring URLs and search terms used to find the Site;
• clickstream and interaction data;
• cart, checkout and purchase activity;
• cookie identifiers, advertising identifiers and similar online identifiers; and
• other analytics and usage information.

We may use this information to operate the Site, understand how customers use it, improve performance, personalize your experience, measure marketing effectiveness, prevent fraud, and improve our products, services and advertising.

Information from other sources

We may receive information about you from Company Affiliates, ecommerce platforms, delivery partners, payment providers, financing providers, fraud prevention tools, analytics providers, advertising platforms, customer support tools, email or SMS marketing platforms, social media platforms, review platforms and other third-party service providers where permitted by law.

Children’s privacy

The Site is not intended for children. We do not knowingly collect, use or disclose personal information from children under the age required by applicable law without the consent of a parent or legal guardian.

If a parent or guardian believes that a child has provided personal information to us, they may contact us using the details in the “Contacting us” section below to request access to, correction of, or deletion of that information, subject to applicable law.

How do we use personal information?

We may use personal information for the following purposes:

1. to process, confirm, fulfil, deliver and manage orders;
2. to process payments, financing applications, returns, refunds and exchanges;
3. to create, manage and secure customer accounts;
4. to respond to customer service enquiries and provide support;
5. to provide product information, delivery updates and transactional communications;
6. to administer contests, surveys, ballots, promotions and giveaways;
7. to personalize your experience on the Site;
8. to understand customer preferences and improve our products, services, Site and customer experience;
9. to send marketing communications, special offers, promotions and product information where permitted by law;
10. to measure, personalize and improve advertising and marketing campaigns;
11. to conduct analytics, reporting and business planning;
12. to detect, prevent and investigate fraud, security incidents, misuse of the Site or unlawful activity;
13. to protect our rights, property, interests, customers and Company Affiliates;
14. to comply with legal, regulatory, accounting, tax and record-keeping requirements; and
15. for any other purpose described at the time of collection or to which you otherwise consent.

We may combine information collected online, in stores, through customer service, through marketing platforms and from Company Affiliates in order to better understand your needs and preferences and provide a more consistent customer experience.

Marketing communications

Where permitted by law, we may use your contact information to send you promotional communications about our products, services, offers, surveys, contests and promotions. These communications may be sent by email, SMS, telephone, post or other channels.

You may unsubscribe from promotional emails or SMS messages by following the unsubscribe instructions included in those communications. You may also contact us using the details in the “Contacting us” section below.

Please note that even if you unsubscribe from promotional communications, we may still send you transactional or service-related communications, such as order confirmations, delivery updates, account notices, warranty information, customer service responses or legally required notices.

User-generated content

If you submit reviews, comments, images, videos, audio, feedback, social media posts or other content to us or tag us on social media, we may use, display, reproduce or share that content in connection with the marketing and promotion of our business, products and services, where permitted by law and subject to any consents required.

You may contact us to ask us to stop using your content in this way. We will review and action such requests where reasonably possible, subject to legal, technical and operational limitations.

When do we disclose personal information?

We do not sell your personal information. We may disclose personal information as described below.

Company Affiliates

We may disclose personal information to Company Affiliates for the purposes described in this Policy, including customer service, order fulfilment, business operations, marketing, analytics, reporting and legal compliance.

Service providers

We may disclose personal information to third-party service providers that perform services on our behalf or help us operate the Site and our business. These may include ecommerce platform providers, payment processors, financing providers, fraud prevention providers, delivery and fulfilment partners, customer service providers, email and SMS marketing platforms, analytics providers, advertising platforms, hosting providers, IT support providers, review platforms and professional advisers.

For example, we may use providers such as BigCommerce to operate the ecommerce platform, Google Analytics 4 to understand Site usage and performance, Klaviyo for email and/or SMS marketing, Flexiti for financing options, PayPal for payment services, and other similar providers that support the operation, marketing, analytics, payment, fulfilment and customer service functions of the Site.

These service providers are provided with the information needed to perform their services and are expected to protect personal information and use it only for the purposes for which it was provided, unless otherwise permitted by law.

Advertising, analytics and marketing partners

We may disclose or make available certain information to advertising, analytics and marketing partners, including platforms such as Google, Meta, Klaviyo and similar providers, to help us measure performance, improve the Site, personalize content, deliver or exclude advertising, understand customer behaviour and optimize marketing campaigns.

This may include online identifiers, cookie IDs, hashed contact information, device information, browsing activity, cart activity, purchase activity and similar information. These third parties may process information in accordance with their own privacy policies.

Payment and financing providers

If you choose to pay through a third-party payment provider, financing provider or instalment payment provider, such as PayPal, Flexiti or another provider made available on the Site, your information may be collected and processed by that provider for purposes including payment processing, financing assessment, fraud prevention, customer support, legal compliance and account management.

These providers may act independently from us in relation to certain processing activities. We encourage you to review their privacy policies and terms before using their services.

Business transactions

We may disclose or transfer personal information in connection with a proposed or completed business transaction, such as a merger, acquisition, financing, reorganization, sale of assets, sale of a division or similar transaction. In such cases, personal information may be disclosed to purchasers, prospective purchasers, advisers or other parties involved in the transaction, where permitted by law.

Legal and safety reasons

We may disclose personal information where required or permitted by law, including in response to legal or regulatory requests, court orders, law enforcement requests, government authorities, investigations, or to protect the rights, property, interests, safety or security of the Company, Company Affiliates, customers, users or others.

Cookies, pixels and similar technologies

The Site uses cookies, web beacons, pixels, tags, scripts and similar technologies. These technologies may be used by us and by third-party service providers, analytics providers and advertising partners.

Cookies are small data files placed on your browser or device. They may help the Site function, remember your preferences, keep items in your cart, support checkout, understand how the Site is used, personalize content, measure advertising, and deliver or exclude advertising.

We may use the following types of cookies and similar technologies:

• Essential cookies: required for the Site to work, including cart, checkout, security and account functionality.
• Performance and analytics cookies: used to understand how visitors use the Site and to improve performance and user experience.
• Functional cookies: used to remember preferences and personalize parts of the Site.
• Advertising and targeting cookies: used to deliver, measure, personalize or exclude advertising and marketing across websites, apps and platforms.

We and our service providers may use cookies, pixels and similar technologies from providers such as BigCommerce, Google Analytics 4, Klaviyo, Meta, PayPal, Flexiti and other similar platforms, depending on the features and integrations used on the Site from time to time.

Most internet browsers are designed to accept cookies, but you can usually modify your browser settings to warn you when a cookie is being sent, block certain cookies, or disable cookies completely. You should note that if you block or disable cookies, some Site functions may not be available, and parts of the Site, including cart, checkout, account and personalization features, may not work properly.

Profiling, personalization and automated tools

We may use personal information and online activity information to understand customer interests, create customer segments, personalize the Site, recommend products, measure marketing activity, and deliver or exclude advertising.

Where required by applicable law, we will provide information about such technologies and obtain consent before using technologies that identify, locate or profile you.

Cross-border transfers

We may process, store or transfer personal information outside your province, territory or country of residence, including in the United States and other jurisdictions where we, our Company Affiliates or our service providers operate.

Personal information processed or stored outside your jurisdiction may be subject to the laws of that jurisdiction and may be accessible to courts, law enforcement, regulators or government authorities in accordance with those laws.

Where required by applicable law, we use contractual, organizational and technical safeguards designed to protect personal information transferred to service providers outside your jurisdiction.

How long do we retain personal information?

We retain personal information only as long as reasonably necessary for the purposes described in this Policy, or as otherwise required or permitted by applicable law.

The length of time we retain personal information may depend on the type of information, the reason it was collected, customer account activity, legal limitation periods, accounting and tax requirements, fraud prevention needs, dispute resolution and our legitimate business requirements.

How do we protect personal information?

We use administrative, technical and physical safeguards designed to protect personal information against loss, theft, misuse, unauthorized access, disclosure, copying, use, modification and destruction.

We use industry-standard encryption protocols, such as TLS/SSL, to help protect information in transit. Payment information is processed using payment providers that are expected to comply with applicable payment card industry standards, including PCI-DSS where applicable.

Although we take reasonable precautions, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee the absolute security of any information you transmit to us, and you do so at your own risk.

Privacy breaches

If we become aware of a breach of security safeguards involving personal information under our control, we will assess the incident and take appropriate steps to contain, investigate and remediate it.

Where required by applicable law, we will notify affected individuals, privacy regulators and/or other organizations of a breach that creates a real risk of significant harm or otherwise triggers a legal notification obligation.

Your privacy choices and rights

Subject to applicable law, you may have the right to:

• request access to personal information we hold about you;
• request correction of inaccurate or incomplete personal information;
• request deletion or removal of personal information, subject to legal and operational limitations;
• withdraw consent to certain uses or disclosures of personal information;
• opt out of certain marketing communications;
• ask questions about our privacy practices;
• make a privacy complaint; and
• exercise any additional rights available to you under applicable privacy laws.

To exercise these rights, please contact our Privacy Officer using the details in the “Contacting us” section below. We may need to verify your identity before responding to a request.

If you ask us to delete or stop using certain personal information, we may not be able to provide some products, services, payment options, account features or support. We may also retain certain information where required or permitted by law, including for legal, tax, accounting, fraud prevention, dispute resolution or business record purposes.

Promotional communication choices

You may opt out of promotional communications by following the unsubscribe instructions included in those communications or by contacting us.

Please include your full name, contact details and any email address or phone number you used when signing up, entering a contest, creating an account or making a purchase. It may take up to ten (10) business days to process your request, during which time you may continue to receive communications from us or Company Affiliates.

Other websites and third-party platforms

The Site may contain links to websites, apps, platforms or services that are not operated by us. This Policy does not apply to the privacy practices of third parties, including social media platforms, advertising platforms, payment providers, financing providers, delivery partners or other websites linked from the Site.

We are not responsible for the privacy practices, policies, actions or omissions of third parties. We encourage you to review the privacy policies of any third-party websites, apps, platforms or services you access or use.

Social media and social plugins

The Site may include social media features, links or plugins, including features from platforms such as Facebook, Instagram, X, Pinterest, YouTube or other platforms. These features may collect information about your interaction with the Site and may set cookies or similar technologies.

If you interact with us on social media, your information may be visible to the platform, your contacts and other users depending on your privacy settings. Your use of social media platforms is governed by the privacy policies and terms of those platforms.

Changes to this Policy

We may update this Policy from time to time. If we make changes, we will post the updated Policy on the Site and update the “Last updated” date below.

Your continued use of the Site after the updated Policy is posted means that you accept the updated Policy, subject to any additional consent that may be required by applicable law.

Contacting us

For privacy questions, requests or complaints, please contact our Privacy Officer:

• By email: privacyofficer@sleepcountry.ca
• By post: Privacy Officer, Sleep Country Canada Inc., 7920 Airport Road, Brampton, Ontario, Canada, L6T 4N8

For customer service or general enquiries, please contact us:

• By email: cs@support.simbasleep.ca
• By phone: 1-888-891-2885
• By post: Sleep Country Canada Inc., 7920 Airport Road, Brampton, Ontario, Canada, L6T 4N8

Une version française de la Politique est disponible ici.

A French version of this Policy is available here.

Last updated: June 8, 2026